IAM Sales Bootcamp with Software Steve
Exploit the IAM Money Pit without any identity security knowledge
Watch Software Steve in action
Software Steve
25+ years in Identity Security Sales
"I've sold over $60M in identity security solutions to companies who already had 14+ other IAM tools. In this course, I'll teach you my ethical (🤣) framework for convincing skeptical CISOs to buy your solution even though it overlaps with everything they already have."
💵 THE OPPORTUNITY: THE $10B MONEY PIT 💵
Your customers are drowning in IAM solutions they don't use, while still getting breached. It's the perfect storm to sell them yet another tool.
🚨 Why This Is Your Golden Opportunity 🚨
In this masterclass, I'll show you how to exploit what I call "The IAM Money Pit" — a glorious market inefficiency where companies keep throwing money at identity security tools that don't work together, while still getting breached. It's like selling noise-canceling headphones at a concert to someone who already has earplugs, foam ear cushions, and sound-blocking earmuffs, but somehow you convince them that your headphones are the missing piece that will finally make Nickelback sound good.
Join industry legend Software Steve for an intensive 5-day experience that will completely revolutionize your approach to Identity & Access Management sales. With over 15 years of experience selling solutions to problems that don't exist, Steve has mastered the art of turning security concerns into career-advancing commission checks.
🧨 The "Just One More Tool" Fallacy
Companies are convinced that the solution to their security problems is buying just ONE MORE TOOL. You're going to be that tool. Literally and figuratively.
🚧 The Integration Illusion
Legacy vendors have cobbled together "platforms" through acquisitions that don't actually integrate. We'll teach you to position your equally non-integrated solution as the magical glue that fixes everything.
What you'll learn:
- How to repackage basic authentication as "AI-powered identity orchestration"
- The art of drawing terrifying security breach diagrams that somehow always lead to your product
- Advanced techniques for injecting the phrase "zero-trust" into conversations about literally anything
- How to sell multi-year enterprise contracts to companies that are actively filing for bankruptcy
Our graduates report:
- 300% increase in deal size
- 85% reduction in technical knowledge requirements
- 100% increase in LinkedIn connection requests from confused identity experts
🐣 Early bird pricing available for the first 50 registrants who can prove they've successfully sold at least one enterprise solution that was never implemented. 🐣
Don't just sell IAM - become an Identity Anxiety Manufacturer!
Limited availability. No Refunds. Results may vary. Knowledge of actual IAM technology not required or encouraged.
Learn To Sell for Any Vendor:
From the Franken-platform to a Startup’s Vaporware
When all else fails, make a PowerPoint about ‘synergy’ and charge professional services fees.
The Money Pit Sales Framework™
A step-by-step system for selling identity solutions to companies who already have too many
😱 Week 1: Find the Fear
The Tool Audit Technique
How to create a "security gap analysis" that mysteriously always discovers exactly the problems your tool solves.
The 27% Blind Spot
Our proven FUD formula: "27% of your identities are completely unmanaged. One could be compromised RIGHT NOW."
🤕 Week 2: Amplify the Pain
The ROI Deception
How to create mathematical models that show their current tools are only delivering 38% of promised value. Conveniently, your tool fixes this!
The Breach Inevitability Script
How to tastefully reference recent identity breaches to create maximum anxiety and urgency.
🕴 Week 3: The Paradoxical Positioning
The "Not Another Tool" Technique
How to position your tool as "not another tool" but rather a "platform" or "solution" (even though it's definitely just another tool).
The Magic Glue Presentation
How to position your solution as the "missing link" that makes all their other tools finally work together (it won't).
🚮 Week 4: Overcoming Objections
The "We Already Have Too Many Tools" Reversal
How to flip this objection: "That's exactly why you need our tool - to make sense of all those other tools!"
The Budget Rationalization
Scripts for convincing them to retire a perfectly functional tool to make budget for yours.
📈 Week 5: Closing & Commission Maximization
The 90-Day ROI Guarantee
How to make vague, unverifiable ROI promises that sound specific and compelling.
The Enterprise Upsell Strategy
How to inflate deal size by 40%+ with premium features they'll never actually use (remember, only 38% utilization!)
From Identity Sales Zero to Hero
Actual results from previous students who sold solutions customers didn't need
Jason K.
Enterprise IAM Sales
"I can't believe this worked!"